A word of caution with long copy, people get bored. We tend to be very interested in the first paragraph and lose interest very quickly, scrolling down trying to find a point of interest that will stop us from leaving the page.
Ideal for a blog post, press release, article, About Us and Service pages. The style and purpose of your content can be to help establish your business as a thought leader, improve SEO or introduce a new product or service.
Today's website needs brand intelligence, competitive positioning and thought leadership all wrapped up in SEO. Let's take a closer look at these essential elements for your website.
And, that’s because the job of a copywriter is to create content that sells.
Content marketing provides the ability to develop your leadership and make the kind of image you want.