The Marketing Boutique

Brand relevance: Does it sell me-too products?

Brand Relevance: Does it sell products?


Create relevance in your brand strategy

When Toronto passed a law to ban all plastic bags, it got me thinking, how many other brands are fighting to stay relevant in today’s environment? For some services and products like plastic bags, it will be quite tricky… Read More

Content Marketing: Why You Need to Start Now

Content Marketing – It’s a proven tactic, effective in lead generation, shortening the sale cycle & even closing the deal.

The Dos & Don’ts of Social Media Etiquette

Social media is becoming an essential communication strategy and a valuable skill to have for any size of business and if you are looking to build your personal brand. However, social media has an immediate negative response should… Read More

Start Right Email Marketing Program

11 Must-Do’s For Email Marketing Program

Start right with these 11 tips email marketing must-do’s to get your program running!