Create relevance in your brand strategy

Marketing-Communications-Services-Consultant

When Toronto passed a law to ban all plastic bags, it got me thinking, how many other brands are fighting to stay relevant in today's environment? For some services and products like plastic bags, it will be quite tricky to re-establish brand relevance with their most critical stakeholders. Let's look at some of the factors that help…

The Dos & Don’ts of Social Media Etiquette

Social media is becoming an essential communication strategy and a valuable skill to have for any size of business and if you are looking to build your personal brand. However, social media has an immediate negative response should you do or say something that your community or public at large disagrees. This post will help…