There are early warning signs. Because price wars just don’t happen out of the blue. You won’t wake up one early morning, scratch your head and say, “S*%&t, I need to lower my prices!”
The one thing that hasn’t changed is our desire to have a shared and unique experience with like-minded people.
Understanding the values and emotions of our potential clients are fundamental in creating a truly engaging brand experience.
Your clients now have quick access to your competitors’ perceived and actual product/service benefits.