Brand Strategy Simplified: Where and How (Part 2)
The true mission of brand messaging boils down to A.I.D.A.
Brand Strategy Simplified: Formula (Part 1)
Solve a problem in a unique way to be competitive.
Brand Strategy Template
Solve a problem in a unique way to be competitive.
Know your competition
Your clients now have quick access to your competitors’ perceived and actual product/service benefits.
Three factors on what makes a good brand
I was recently asked, “what makes a good brand“? This is a great question and from experience, there are standards of good branding that we need to apply and there are sound business practices that will make a… Read More
Top Rookie Mistakes
Get the secrets of a stingy blog.
The Marketing Boutique 