The Marketing Boutique

Brand Strategy Simplified: Where and How (Part 2)

The true mission of brand messaging boils down to A.I.D.A.

Brand-Strategy-Formula-Positioning

Brand Strategy Simplified: Formula (Part 1)

Solve a problem in a unique way to be competitive.

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Brand Strategy Template

Solve a problem in a unique way to be competitive.

Marketing Communications

Know your competition

Your clients now have quick access to your competitors’ perceived and actual product/service benefits.

What Makes A Good Brand

Three factors on what makes a good brand

I was recently asked, “what makes a good brand“? This is a great question and from experience, there are standards of good branding that we need to apply and there are sound business practices that will make a… Read More