Brand Strategy Simplified: Where and How (Part 2)
The true mission of brand messaging boils down to A.I.D.A.
The true mission of brand messaging boils down to A.I.D.A.
Solve a problem in a unique way to be competitive.
Solve a problem in a unique way to be competitive.
Your clients now have quick access to your competitors’ perceived and actual product/service benefits.
I was recently asked, “what makes a good brand“? This is a great question and from experience, there are standards of good branding that we need to apply and there are sound business practices that will make a… Read More