The Marketing Boutique

Brand relevance: Does it sell me-too products?

Brand Relevance: Does it sell products?


Create relevance in your brand strategy

When Toronto passed a law to ban all plastic bags, it got me thinking, how many other brands are fighting to stay relevant in today’s environment? For some services and products like plastic bags, it will be quite tricky… Read More


How to Increase Traffic to Your Website

The one thing that hasn’t changed is our desire to have a shared and unique experience with like-minded people.

Brand Strategy Simplified: Where and How (Part 2)

The true mission of brand messaging boils down to A.I.D.A.


Brand Strategy Template

Solve a problem in a unique way to be competitive.