Brand Relevance: Does it sell products?
The one thing that hasn’t changed is our desire to have a shared and unique experience with like-minded people.
Solve a problem in a unique way to be competitive.
You’ll also need to create awareness and engagement for your company way before the rebrand!
It starts with “why?” Why should the millions of readers want to stop and read your blog, register to get your newsletter and spend money on your newly published cook book