When Toronto passed a law to ban all plastic bags, it got me thinking, how many other brands are fighting to stay relevant in today's environment? For some services and products like plastic bags, it will be quite tricky to re-establish brand relevance with their most critical stakeholders. Let's look at some of the factors that help…
The one thing that hasn’t changed is our desire to have a shared and unique experience with like-minded people.
The true mission of brand messaging boils down to A.I.D.A.
Solve a problem in a unique way to be competitive.
You'll also need to create awareness and engagement for your company way before the rebrand!