If there is no plan, there is no future.The Marketing Boutique
Marketing Communications Plan
Strategy and planning are essential elements for company growth. From exhibiting at trade shows, advertising, email marketing, and social media marketing to content marketing are valuable tactics for many businesses but useless without an overarching marketing strategy plan.
Integrating Your Marketing Channels With Your Buyer’s Journey
Communicating with your future and current clients can take many channels. We will bring it all together – traditional tactics and digital communications channels, selecting the right ones for your company – based on brand positioning, competitive analysis and SWOT – to develop a marketing communications plan that provides clarity, consistency, and the greatest communication impact.
VALUE PROPOSITION SETTING
We’ll help to crystallize your unique value proposition into a concrete statement. The ability to write down your unique brand promise is invaluable as it will help define your brand message, engage your employees and help to connect with your customers. Plus, copywriting for sales materials and web content is made easier when the value proposition is clearly defineind.
- Competitor Analysis
- Trends Analysis
- Budget Development & Monitoring
- Defining Strategy & Campaigns
- Brand Messaging
TACTICAL PLANNING & IMPLEMENTATION
Tactical development may include all or some of the following items listed.
- Sales Lead Funnel
- Communications Program
- Digital Marketing
- Public Relations Campaign
- Email Marketing
- Content Marketing Strategy & Implementation
- Sales Copy & Marketing Material
- Product Launches
- Trade Show Planning
DIGITAL MARKETING STRATEGY
At the heart of every communications strategy is an idea. An idea we’ll communicate with your audience. Packed with inspiring ideas and planning know-how, we will design a communications strategy to tell, persuade and remind your customers and community of your grand idea.
We’ll integrate all right tactics that fit your plan – PR strategy will touch your Digital Marketing Campaign that combines with your trade shows and trade magazine advertising. Let’s get started – your audience is ready for your close up!
Go-To Marketing Plan (Action Plan)
A yearly Go-To-Marketing Plan is one of the most useful planning tools for your organization as it brings together the most critical components of your marketing and communications plan.
We’ll review, discuss and grab all the right tactics that drive your business forward and formulate a one-year Go-To-Market Plan based on your overall business strategy, goals and unique value proposition.