Strategy: DEFINING & IMPLEMENTATION
Strategy planning is an essential process for company growth. The strategic plan is usually discussed, part of the meeting notes and then split up among senior management to work on specific pieces of this plan.
From exhibiting at trade shows, advertising, email marketing, social media marketing to content marketing, are all valuable tactics for many businesses but useless without an overarching marketing strategy plan in place.
Our approach is to unify all the marketing tactic and teams to work towards the same goals and design ‘a way forward’.
Integrating Your Channels With Your Buyer’s Journey
Building a brand with your future and current clients can take many sales channels. From trade shows, newsletters and digital marketing, we will work with you to select the right programs, sales channels and campaigns that are right for your company. Your custom marketing plan is unique to you. Based on brand positioning, competitive analysis and SWOT, you’ll get a marketing communications plan that provides clarity, consistency, and most significant communication impact.
GO-TO MARKETING PLAN (ACTION PLAN)
A yearly Go-To-Marketing Plan is one of the most useful planning tools for your organization as it brings together the most critical components of your marketing and communications plan. Talk to us! We’ll review, discuss and grab all the right tactics that drive your business forward and formulate a one-year Go-To-Market Plan based on your overall business strategy, goals and vision.
Strategy Formation
- Research
- SWOT
- Competitor Analysis
- Trends Analysis
- Budget Development & Monitoring
- Defining Strategy & Campaigns
- Brand Messaging
Product Launch Package
I’ll create a complete product launch package, from the Product spec sheet, Tagline, Media Kit, Press Release, blog posts to social media campaigns. Whether you need to sell your product on its packaging or in its description in your online store, I can help you create a copy that makes it buying your product a no-brainer. This kit also includes brand messaging and storylines you can use to pitch to local news and lifestyle media and get them excited about promoting your product.
TACTICAL PLANNING & IMPLEMENTATION
Tactical development may include all or some of the following items listed.
- Sales Lead Funnel
- Communications Program
- Digital Marketing
- Public Relations Campaign
- Email Marketing
- Content Marketing Strategy & Implementation
- Sales Copy & Marketing Material
- Product Launches
- Trade Show Planning
- Budget & Measurement
- KPIs