Public Relations Campaign
CASE STUDY: Creating Buzz and Increasing Website Traffic for MMC Jewelry
Florida based, Mika Altidor of MMC Jewelry came to us needing to build exposure for her Spring / Summer 2014 Collection. The task was to educate the fashion and lifestyle industry about the designer and introduce them to her Whisper Love Collection with the goal of generating buzz around trending, custom-made, attention-setting, fashion accessories.
What We Did
We analyzed the South Florida market with respect to jewelry designers, user behaviour of MMC Jewelry site as well as had preliminary meeting with client and from our findings, we presented a 3-month social media campaign with the objective to increase lead generation on MMC Jewelry’s website.
Social Media Campaign
We developed a 3-month public relations plan between Mika Altidor and TMB Agency for a launch campaign. Included were several press releases to generate interest and sales, an aggressive media relations, local outreach, social media program along with collaboration with popular fashion bloggers. We also created a marketing approach that delivers authenticity to Mika’s audience and at the same time, we created a Twitter contest to increase social engagement.
TMB Agency developed a strong brand position by emphasizing Mika’s appreciation for love and life, which leads her inspiration for her jewelry design. We also created a new logo, images for Twitter as well as posters for Instagram, website, and other mediums. The client realized an increase in sales, an increase in website traffic along, fan base grew by 66% and MMC Jewelry received several features in various magazines, including South West Florida Lifestyle Magazine.
- I Need Some Summer Lovin’ – A Soiree in Bal Halbour (The SoBe Times, June 2014)
- Focus: Mika Altidor (SWFL, May 2014)
- Jewelry Designer, Mika Altidor & Wow Brows Day Spa in exclusive partnership (Today’s News Time, May 2014)