Product Launch Campaign

Natural Bath and Body Products, called Healing Glacial

The product launch program consisted of:

  • Brand differentiation strategy
  • Design campaign theme
  • postcard-header-newsletter-the-marketing-boutiqueWrite press releases
  • Write product description for website, promotional flyers and product catalogue
  • Media outreach, pitching the product value and providing product samples
  • Organized product photo shoot
  • Online advertising campaign (Display Advertising)
  • Develop product promotions for email subscribers
  • Develop Email Newsletter program

This was a 3 month promotional campaign helped increase online sales of this botanical natural bath and body collection. The success of this program was due to its brand differentiation, a very important strategy in today’s competitive online market, especially for skin care companies and backed by an advertising campaign.


Lavender Bath and Body Collection_A Natural Perspective