Natural Bath and Body Products, called Healing Glacial

The product launch program consisted of:

• Brand differentiation strategy
• Design campaign theme
• Write press releases
• Write product description for website, promotional flyers and product catalogue
• Media outreach, pitching the product value and providing product samples
• Organized product photo shoot
• Online advertising campaign (Display Advertising)
• Develop product promotions for email subscribers
• Develop Email Newsletter program

This was a 3 month promotional campaign helped increase online sales of this botanical natural bath and body collection. The success of this program was due to its brand differentiation, a very important strategy in today’s competitive online market, especially for skin care companies and backed by an advertising campaign.