Product Launch Campaign
Natural Bath and Body Products, called Healing Glacial
A Natural Perspective launched it’s online store in 2014. It was one of the first online stores that sold natural skin care products. Their focus was on selling and promoting Canadian ingredients Canadian crafters.
The product launch program consisted of:
- Brand differentiation strategy
- Design campaign theme
- Write press releases
- Write product description for website, promotional flyers and product catalogue
- Media outreach, pitching the product value and providing product samples
- Organized product photo shoot
- Online advertising campaign (Display Advertising)
- Develop product promotions for email subscribers
- Develop Email Newsletter program
This was a 3 month promotional campaign helped increase online sales of this botanical natural bath and body collection. The success of this program was due to its brand differentiation, a very important strategy in today’s competitive online market, especially for skin care companies and backed by an advertising campaign.