Natural Bath and Body Products, called Healing Glacial
The product launch program consisted of:
- Brand differentiation strategy
- Design campaign theme
Write press releases- Write product description for website, promotional flyers and product catalogue
- Media outreach, pitching the product value and providing product samples
- Organized product photo shoot
- Online advertising campaign (Display Advertising)
- Develop product promotions for email subscribers
- Develop Email Newsletter program
This was a 3 month promotional campaign helped increase online sales of this botanical natural bath and body collection. The success of this program was due to its brand differentiation, a very important strategy in today’s competitive online market, especially for skin care companies and backed by an advertising campaign.
