Integrated Marketing Communications
Improving Brand Positioning & Increasing Sales Lead Generation.
Mandate: To update their brand image and increase their sales lead generation.
BRAND DEVELOPMENT AND LEAD GENERATION PROJECT
- Marketing Communications Plan: Develop marketing strategy and planning based on company’s goals, objectives and budget.
- New Website: Launch of a new website that included updated content, sharing features, blog, and client support platform.
- Enhanced Client Support: We developed a private, client log-in area where clients can view their maintenance agreements, find new software updates and have faster access to tips and how-to’s on the software.
- Content Marketing: Update all content for the website, press releases, articles, blog posts as well as implemented social media marketing
- Email Marketing: Monthly email marketing to build brand loyalty and top-of-mind with customers.
- Sales Materials: Design, develop and copy write new brochure and other sales materials.
- Improved Trade Show Planning & Booth: Established pre-planning process for improved trade show results as well as a new booth that compliments the new website and marketing materials.
We realized a 33% increase in lead generation for this small B2B software company in year one.
Successfully built a new website that incorporated important SEO elements and social media features, call-to-action, newsletter and a new online client support system. The company started to receive inquiries from larger companies and improved its Google positioning to page one on specific keyword searches.