This is a concise, working trade show budget with sample and analysis applicable for any trade show size, location, and style. This template can also be used for all other promotions including conferences, special events, product launches and seminars.


Budget Template: a working template on an excel sheet, ready-to-go for your upcoming trade show or conference.  Most importantly, it is flexible to fit any size company and important event, trade show or conference.  Get started on cost control, budget development, and measurement.

Sample Budget: we created a fictional company that has been to a trade show and back!  You will be able to review this company’s costs, the trade show elements and how these elements relate to each other and how you can use these elements to your competitive advantage.

AnalysisAn entire page dedicated to financial and budget analysis.  We’ve developed the analysis based on a fictional company’s trade show including lead management, cost-per-lead and more!

Trade Show Break-Down:  An important tool that lets you evaluate the variable and fixed costs, cost-per-lead and overall financial investment per event.  It also compares each trade show element with the same trade show the year before and if any of these sections have increased and why!

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  • For Any Event, Any Size. Applicable for conferences, webinars, and seminars. It also comes with budgetary analysis to help you evaluate and control costs for future trade shows and events.
  • Excel Template! We’ve packed many years of hands-on expertise, we took all the questions and concerns and we’ve made sure it looks professional and presentable, all in this nifty little tool!
  • Develop best practices. This is the perfect tool for any business or an entrepreneur looking to develop best practices with its annual conferences and trade shows.
  • Set-up program Management. Includes the all important cost per person and a break-down of expenses.