Public Relations & Event Marketing Services
When you send a relevant and personalized press announcement with a click of a button is just as powerful today as it was ten years ago. An effective public relations program doesn’t have to be complicated. A public relations program does, however, needs to align with your overall business goals. And, that’s where we’ll start.
In an integrated and fast-moving media landscape, we’ll ensure your messages hit home effectively whatever the channel; from:
- traditional, digital or social media
- paid for, earned media or through channels you own and publish yourself
We can support your business whether you are located right here in Montreal and need a grassroots style public relations campaign or you’re looking to expand in the USA or international, where needed, we’ll create the right public relations campaign.
Media Relations, Article Writing and Back Links
Part of a good PR program means getting the media and industry leaders to talk about your news. In today’s digital PR terms, it also means linking back to your site. It’s a win-win! You get the attention from the media, and your site has quality backlinks, a great SEO strategy. We’ll work with you to build good and long-term relationships with the media and industry leaders.
Public Relations Campaign
It starts with why. After we’ve defined the “why,” we’ll build a theme around your main news message. We’ll develop the entire PR campaign from goal setting, theme, media outreach, copywriting each piece of content, to reporting and measurement.
Part of the public relations campaign can mean building an entire press kit, creating a storybook, and writing up a case study. Above all, content pieces will be relevant helping your company build the right momentum to get noticed!
Of course, if you need one press release, we can do that too!
Campaign development includes:
- Goal / Objectives
- Theme and brand message
- Content Pieces and how we’ll use them
- Media Development, including reaching out to local government, influencers and industry experts
- Editorial Calendar
- Budget and Implementation
- Event Planning
- Measurement & Reporting
Type of Public Relations Campaigns We’ve Developed:
- Company Expansion
- Brand Awareness
- New Product Launch
- New Ownership
- Staff or Client Appreciation Events
- Local Government Accouncements
- Company Business Awards (Les Mercuriades)
Additional Public Relations Services
Some companies believe that content is limited. No fear, we’ll brainstorm and bring our diverse expertise to the table to help you find topics. Such as content based on the target audience’s interest, industry trends, product benefits, FAQ and brand leadership are all relevant topics that we’ll explore.
Once decided on the number of content pieces there will be in the Public Relations campaign, it may warrant an editorial calendar. For example, the EdCal will integrate with upcoming trade shows, corporate events and other marketing initiatives planned for the coming year that compliments the public relations campaign.
Simultaneously, there is the list management – the all-important task; sure it’s tedious and necessary. We’ll get to it if no one in your company wants too!
Marketing Automation Development
Finally, we can develop Welcome Series, Maintenance Reminders or a Lead Generation Program, based on triggers and rules.