Content Marketing 101
Introduction to Content Marketing Workshop
Available Online or On-Site
A hands-on content marketing workshop. We will discuss theory and practice creating your own content marketing program. Due to the workshop being only four hours, we will focus on specific aspects based on your requirements.
We can extend the workshop to one day based on your company goals and team size. Please speak with us before purchasing.
What You’ll Learn:
– Basic Technical SEO & Link Building
– Editorial Calendar
– Content Ideation that will rank in search
– Content Marketing Strategy
– How to Develop a Content Marketing Plan
– Customer Journey Mapping
– Publishing, Promoting & Advertising
– Setting up an Editorial Team
Benefits of Content Marketing Program
Starting a content marketing program has many benefits. We’ll help you define your goal and value – for your organization – based on business metrics that you track and tie back to your content, including. :
- Increase brand awareness and recall
- Build community engagement
- Grow website traffic
- Improve search engine visibility
- Bring in more leads & email subscribers
- Improve customer retention
The Marketing Boutique
Before the workshop ensure you have defined your buyers persona.
The workshop is aimed at businesses who are looking to bring content marketing skill set in-house.
Ideal for beginners in content marketing.
Learn the what, how and why of content marketing.