How to Increase Traffic to Your Website

SEO-Content-Marketing-Social-Media

The proverbial question that continues to get asked is, “How do I increase online traffic to my website?” From small businesses, hobbyists, fabulous bloggers to large corporations, everyone wants to know the secret online marketing sauce that will place your website on page one of Google.  Search Engine Optimization, content marketing, inbound marketing and digital marketing, these tactics are now your “need-to-know” for business success.

Inbound Marketing: Reinforcing Brand Leadership

How do you help your sales team close the deal or shorten the sales cycle? It’s with proof of sale.

Even before a prospective client begins the sales conversation with you, they need to feel confident that you can do the job. And, that’s probably the main role for inbound marketing – building confidence for your brand.

It’s probably why inbound marketing is getting a of press; it is the darling of marketing tactics. And, why not? A deep, well thought-out case study can generate qualified leads, build leadership and even close the sale.

7 Website Design Tips That Increase List Building

strategy and communications

Designing a website is becoming easier. Gone are the days when an IT guy talks tech and the other side of the room simply stares and nods in agreement. Today, everyone and their mother has a website.

As a small business, you’ve become knowledgeable to the importance of online marketing. But did you know that more people are getting turned off by ads on social media? 

5 small changes for your contact page and get big results

Click-Here-The-Marketing-BoutiqueWe’ve spent a lot of time discussing how to increase your site’s online position with SEO tips, digital marketing know-how and content development.  But getting lots of traffic is only part of the equation, how we get our audience to take action is another matter.

Here are 5 simple changes that you can do today on your contact form that will make a positive impact and increase the number of inquiries and it all begins with design.  

Number of Form Fields

When it comes to your potential customers using your contact form, the visual appeal of this form is a very strong cause as to how many will actually use the form, according to SingleHop.  Contact forms that have multiple fields — whether required or not required — resulted in fewer customers filling out the contact form. In other words, to increase the number of people to contact you, cut the number of fields in your contact form.

Build Trust

Once your potential customer is on your Contact Page, add testimonials, endorsements as well as the all important privacy policy. This way your potential customer feels confident they are contacting a reputable company.

It’s About Me

Simply by changing your Call To Action from the second person to the first person will increase the inquiry rate. “Start my ecourse, today“, should do it!

Increasing the Click Rate

We all want to increase the click rate and just by changing it to a clear, “click here”, will increase the click rate by 30%.

Add a Surprise to Your Thank You Page

Want to up-sell or cross-sell, add a dedicated promotional offer to your Thank you Page and research has shown activity will increase by 39%.

Check out the infographic.

Contact_form-SingleHop-The_Marketing_Boutique

Created by Lisa at SingleHop 

Learn more about Lisa and her fascinating design work, please visit her bio page, click here.