Do your users need to pay for the fitness app? If you haven't shown the value of your app to your subscribers, attaching a price to this new product will be a hard sell.
Don't be sloppy with your press release. If you take pride in your brand, you'll want to get the recognition it deserves. Done right, your press releases can provide great impact.
What is writing, if not selling an idea, a benefit, a belief.
A snapshot of Public Relations Trends for 2017.
Follow the Japanese style of handing out business cards. It makes for an excellent conversation starter and a real connection with the person in front of you.