The Marketing Boutique

SimpliERP Focuses On Customer Growth

The people at SimpliERP contacted The Marketing Boutique because they want to focus on company growth by improving their current marketing and sales initiatives. We are delighted to be part of their business growth journey and currently offering high-value social media training and lead generation solutions that would ramp up their digital marketing capabilities.

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8 ideas to make your virtual event stand out

If the value and ROI of going to a face-to-face trade show were equivalent to a virtual event more companies would have done it a long time ago. But, we both know we love face-to-face interaction with others.

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Campaign To Support Humanitarian Education!

We’ve launched a North American Social Media Campaign for Humanitarian U. The objectives are to build the brand and to engage the right companies to help fund their online program.

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5 PR Tips For Your Product Launch

Do you have a tight PR budget for an upcoming product launch? Do you find yourself with no media contacts and with little to no brand visibility? As with many businesses today, you are probably wearing multiple hats, from the marketing manager, event planner to being your own publicists! Where do you start as you closely approach your product launch date? 

5 PR tips for your product launch:

  1. Social media: is an incredible tool for B2B companies, allowing you to share, connect and advertise your products. This includes creating a blog and building your online community on the right social media platforms. But here’s the thing, you need time to develop your community or invest in digital advertising. You may want to consider investing in Facebook, Twitter or LinkedIn Advertising for this product launch until you build a substantial following.
  2. Pitch Story Ideas To Industry Magazines: As you read this post, you probably also have your favourite trade magazine on your desk!  If you do, then get to know the magazine, what’s on their editorial line-up and do follow the editors on social media. Once you’ve done this, introduce yourself, your brand, send your press release and remember to follow-up.
  3. Grassroots Marketing: Solid public relations plans include being seen and heard from all sides. Your grassroots marketing can include local newspapers, schools, an event at a popular park, to contests on the radio. Do consider that a grassroots marketing program takes up more budget and resources. However, if this is your target market, then take your time and plan it out well. Plus, once you get local press, it can be easier to get national coverage. You can leverage this press for more press on a broader scale.
  4. Spend money on the right stuff: Any public relations campaign needs quality images and well-written content for your product. From videos, product photos, nicely formatted press kit, product launch event and story pitch are all essential elements for a new product launch.   
  5. Get creative: Speaking of spending money on the right stuff, you may want to consider different promotional tactics. Street performers, special packaging, contests and other promotional ideas should all be on the table for discussion to help create the best product launch based on your budget.

Bonus Tips for product launch

  1. Brand Messages: It’s best to take the time to clearly define the brand messages behind the PR campaign. Remember to highlight these messages throughout the campaign.
  2. Timing: Take advantage of special holidays and local events. You can leverage and gain brand exposure even if you are a B2B company. Or, create your own promotional week – there are plenty of opportunities to get your product out in front of your customer.
  3. Influencers: Popular online influencers or industry leaders provide the value to validate your product or brand and
  4. Create Great Content: Sure, you’re probably shaking your head and thinking, I know! But it’s worth repeating. Good content writing converts your website visitors into future clients.

Do you need some expert advice on how to improve your product launch strategy? We’re ideal for small businesses, start-ups and entrepreneurs who need a little or a lot of marketing services. Why not contact us and find out more at Info@themarketingboutique.net.

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Relationship Marketing or account-based marketing, whatever you want to call it, is where you’ll want to be. Relationship marketing has changed some of our bland marketing tactics. Take email nurturing; thankfully, the days when we set up an email nurturing campaign and then forget about it are gone.

That’s good news!

Consumers are tech-savvy, and we know when we’re getting played by an automated message. Relationship marketing helps you manage your important clients on a one-to-one basis.

We’re faced with more critical decision-making issues while keeping up-to-date with technological advances, content trends and buying behaviours disrupting every industry or personal life – the fact remains is that no large sale happens in a vacuum.

Limitations of Inbound Marketing

Here’s the other thing we need to consider. The online world is a busy place. It is getting harder, rather expensive to get noticed with even the best inbound marketing program. Inbound marketing has its value but relying solely on these tactics to get sales leads to come to your door isn’t a doable strategy.

Outbound Marketing Has Its Place

I do love outbound marketing. It’s where you’ll get the big sales and meet the people who will change the world. But, outbound marketing doesn’t provide the precision data that inbound marketing offers.

Blend both tactics in your marketing plan is best, and yes, which includes account-based marketing. Let’s take a deeper dive into Account-Based Marketing and where it should be placed in your marketing strategy for 2019.

Benefits of Account Based Marketing

Account-based marketing is aimed at sales lead generation. It usually combines inbound, outbound marketing and account-based marketing, creating programs to convert and nurture qualified buyers. Account-based marketing also establishes the main lead in your company who will learn and manage the account.

Align Sales and Marketing Teams

Your lead, sales and marketing teams need to work together to builds relevant communications with target accounts. Another area is the CRM. Ensure that it is set-up in a manner where everyone sees who is managing or nurturing the account. You’ll be able to better identify target accounts, develop a communication strategy and outreach tactics. These teams will also better understand quality sales leads and agree on what success looks like when reviewing the campaign’s progress.

Build Relevant Resources

Because your teams will be aligned, your marketing team will develop relevant and valuable communication tools and resources for your account.

Forget Automation

Make it personal. Call, visit and learn all you can about your account’s industry. Be honest about your company’s capability. It will help cement your relationship. People are tired of the sales pitch. And, like any solid relations, give it time.

Involve Your Marketing Team At Every Step

People know when they’re added to your irritating, dull nurturing funnel.  Marketing needs to be present at every stage of the funnel, providing quality content and understanding where the lead is in the buying process.

Relationship Management

Once we get the right client, we have the power of the relationship that has remained a constant for any business. In the end, we need to stop replacing technology and quantity with quality and real relationships.