When I meet clients to discuss their business blog, they are usually frustrated by the lack of interest and engagement their customers and audience have with their content.
I can certainly understand their disappointment. After all, with all the facts and positive reviews on the value of content marketing and how it can shorten the sales cycle and increase lead generation, why then it is more difficult for some companies to develop a successful content marketing program?
The number one reason is that their content is stingy.
There are early warning signs. Because price wars just don’t happen out of the blue. You won’t wake up one early morning, scratch your head and say, “S*%&t, I need to lower my prices!”
If you haven’t been following your competition for those early signals, you’ll miss all the signs that a price war is coming! When you see increased advertising, larger booth space or aggressive price promotions, best to ask why these are happening. Take the time to investigate what those mergers and alliances in your industry mean to your business, and why your salespeople can’t close more details.
When a B2B company is not seeing results from their social media program, it is usually because of undefined objectives or a misunderstanding of how to use these platforms that will truly benefit your brand.
Digital Marketing For Manufacturers
Many small manufacturers struggle with building a digital marketing program because they either don’t see the value in the time spent on developing one or they don’t know where to start.
But digital marketing has grown significantly over the last decade for several reasons. The main one is everything is measurable. If you’re interested in getting your brand online, here are a few ways you can start to promote your business efficiently: