Why then it is more difficult for some companies to develop a successful content marketing program?
There are early warning signs. Because price wars just don't happen out of the blue. You won't wake up one early morning, scratch your head and say, "S*%&t, I need to lower my prices!"
When not seeing results from from your social media program, it is usually a lack of understanding of how to use these platforms that will benefit your brand.
Hiring the right consultant and outsourcing some of your marketing initiatives will be a big help to your business.
Avoid smarmy kool-aid, jargon talk in your subject heading.