The Marketing Boutique

There are two main reasons why businesses should take the time to develop their strategic plans. The first one is in the preparing of the strategic plan will force you to make hard decisions and the second reason is to question these decisions, in other words, to break bad habits. Read More

I know you have a lot going on, as a small business and entrepreneur you’re busy in tactical design, closing the sale, increasing lead generation and serving your clients. Most of your day revolves around understanding content marketing, implementing Facebook advertising and segmenting your next email campaign. Even when you’ll do an online search, you’ll read mainly about tactics, benefits of to-do lists or creative ideas instead of understanding strategy and the benefits in developing a marketing plan. Read More

In my last post of this 3-part series entitled “Brand Strategy simplified for Competitive Businesses, Part I” I talked about brand positioning and why it is important. I also highlighted a basic framework you can use to help you determine the unique brand positioning to help your business stand apart in a crowded marketplace.

Now that we’ve covered what, who and why, our next move in brand development strategy is implementation. Implementation is important as it will make our brand come alive, it answers “where” and “how” during the development of your brand. Read More

A brand strategy is necessary for all businesses.

Your product and service need to be solving a problem that is unique, different from the competition. True, it takes more work to develop a unique brand position especially with today’s complex business environment and digital world. It can be challenging to understand where to start when it comes to determining what will be your brand strategy.

The purpose of this post is to present a template for a brand strategy, which will be broken down into three manageable parts.  Read More

This month, I’m excited to welcome Liz Skalla from Skalla Consulting as a guest blogger! Liz is a master in brand positioning. Liz will share her passion for branding and will provide practical and compelling insight on how to develop your brand strategy in this 3-part blog series.

A brand strategy is necessary for all businesses.

Your product and service need to be solving a problem in a unique way to be competitive. True, it takes more work to develop a unique brand especially with today’s complex business environment and difficult to understand where to start when it comes to determining what will be your brand strategy.

The purpose of this three-part blog series is to present a simplified brand strategy, which I’ll break down into three manageable parts. I call it the ‘Brand Strategy Formula – Simplified.’ For today’s post I’ll be discussing brand positioning. Read More