This month, I’m excited to welcome Liz Skalla from Skalla Consulting as a guest blogger! Liz is a master in brand positioning. Liz will share her passion for branding and will provide practical and compelling insight on how to develop your brand strategy in this 3-part blog series.
A brand strategy is necessary for all businesses.
Your product and service need to be solving a problem in a unique way to be competitive. True, it takes more work to develop a unique brand especially with today’s complex business environment and difficult to understand where to start when it comes to determining what will be your brand strategy.
The purpose of this three-part blog series is to present a simplified brand strategy, which I’ll break down into three manageable parts. I call it the ‘Brand Strategy Formula – Simplified.’ For today’s post I’ll be discussing brand positioning. Read More