Strategy | Branding | Digital Marketing
A well-defined strategy will save you money, protect your pricing and reduce redundancy.
What’s the one thing that is better than inbound marketing? It’s the power of relationships.
Relationship marketing, account-based marketing or simply a business relationship is where you’ll want to be in 2019. Thankfully, the days where we set up a nurturing campaign and then we would forget about it, are gone.
That’s good news!
What makes the fitness industry so exciting lately? Well, it brings three elements together, fitness, wearable hardware and App technology.
For today’s discussion, I’ll be highlighting what you should consider in your marketing efforts to promote your Fitness App. Take note; you may not need to implement all the tactics listed below; we know that different apps will require different tactical planning.
Brand relevance isn’t updating a logo. It’s part of your marketing strategy, having the capacity to drive markets and industries.
When Toronto passed a law to ban all plastic bags, it got me thinking, how many other brands are fighting to stay relevant in today’s environment?
For some products, like plastic bags, it can be tricky to re-establish its brand relevance with their most critical stakeholders. Let’s look at some of the factors that help reposition a brand and possibly maintain its market share.
There are early warning signs. Because price wars just don’t happen out of the blue. You won’t wake up one early morning, scratch your head and say, “S*%&t, I need to lower my prices!”
If you haven’t been following your competition for those early signals, you’ll miss all the signs that a price war is coming! When you see increased advertising, larger booth space or aggressive price promotions, best to ask why these are happening. Take the time to investigate what those mergers and alliances in your industry mean to your business, and why your salespeople can’t close more details.
Many small manufacturers struggle with building a digital marketing program because they either don’t see the value in the time spent on developing one or they don’t know where to start.
But digital marketing has grown significantly over the last decade for several reasons. The main one is everything is measurable. If you’re interested in getting your brand online, here are a few ways you can start to promote your business efficiently: