Do your users need to pay for the fitness app? If you haven't shown the value of your app to your subscribers, attaching a price to this new product will be a hard sell.
When Toronto passed a law to ban all plastic bags, it got me thinking, how many other brands are fighting to stay relevant in today's environment? For some services and products like plastic bags, it will be quite tricky to re-establish brand relevance with their most critical stakeholders. Let's look at some of the factors that help…
There are early warning signs. Because price wars just don't happen out of the blue. You won't wake up one early morning, scratch your head and say, "S*%&t, I need to lower my prices!"
Hiring the right consultant and outsourcing some of your marketing initiatives will be a big help to your business.
And, that’s because the job of a copywriter is to create content that sells.