Do your users need to pay for the fitness app? If you haven't shown the value of your app to your subscribers, attaching a price to this new product will be a hard sell.
Don’t waste your money giving incentives for e-mail addresses. You will end up with a lot of useless information from customers who only wanted the incentive.
Follow the Japanese style of handing out business cards. It makes for an excellent conversation starter and a real connection with the person in front of you.
The integrated public relations campaign addressed key issues and expanded social media engagement.
Content Marketing - It's a proven tactic, effective in lead generation, shortening the sale cycle & even closing the deal.