Avoid smarmy kool-aid, jargon talk in your subject heading.
A press release represents your company and future relationship with the media.
What is writing, if not selling an idea, a benefit, a belief.
We have the power of the relationship that has remained a constant for any business. Better than inbound or outbound marketing.
Do your users need to pay for the fitness app? If you haven’t shown the value of your app to your subscribers, attaching a price to this new product will be a hard sell.
A word of caution with long copy, people get bored. We tend to be very interested in the first paragraph and lose interest very quickly, scrolling down trying to find a point of interest that will stop us from leaving the page.