Strategy | Branding | Digital Marketing
It’s been written that we have about 3 minutes to make a good impression when a visitor comes to our website. Our content needs to either engage, provoke or sell in three minutes.
When I meet clients to discuss their business blog, they are usually frustrated by the lack of interest and engagement their customers and audience have with their content.
I can certainly understand their disappointment. After all, with all the facts and positive reviews on the value of content marketing and how it can shorten the sales cycle and increase lead generation, why then it is more difficult for some companies to develop a successful content marketing program?
The number one reason is that their content is stingy.
The good news about investing in relationship marketing is that you can measure the results and show these to Management. There’s bad news too! You can’t hide behind, “But the business would have declined even more without it,” excuse unless it’s actually true.
So, here are some effective ways to make sure that you’re delivering the largest profit bang for every marketing buck:
Email Marketing Programs, Write Well and The Right Stuff
2016 reported that 80% of marketers used email marketing as part of their integrated marketing communications plan. While it is a great tactic for any small businesses, the ability to minimize churn rate, the percentage of customers that leave your list in a given period is an ongoing challenge.
So, what makes a great newsletter that will reduce churn rate?