In my last post of this 3-part series entitled “Brand Strategy simplified for Competitive Businesses, Part I” I talked about brand positioning and why it is important. I also highlighted a basic framework you can use to help you determine the unique brand positioning to help your business stand apart in a crowded marketplace.
Now that we’ve covered what, who and why, our next move in brand development strategy is implementation. Implementation is important as it will make our brand come alive, it answers “where” and “how” during the development of your brand. Read More