The Marketing Boutique

Everyone asks, is it possible to increase sales using social media? We all want to know!


  1. Legitimate engagement. Engage with your follows, don’t just shoot out self-promotions, your own product news and things that are only relevant to your company. Take the time to answer questions on Facebook, and scan your community’s  Twitter feed, if you find something that is relevant for your community, you should retweet it or give a shout-out. The goal is to start a conversation that goes both ways.
  2. Show knowledge and competence. This can include showing the design process, testimonials, how you test a new product or even photos of your new location.
  3. Have a mission. Social media combines your vision, brand promotion, community, customer service and corporate social responsibility altogether. As a result, social media is a great platform to show what your company believes and supports, whether it is supporting local schools or technological development in your industry – do show your support on social media.
  4. Invite guest writers. There is something very intriguing when you invite industry leaders to write for your blog. In that, if you can score an industry leader to write for your readers and get original content at the same time, it’s always a win-win.
  5. Write for others. The same is true when you are a guest blogger. This helps build your brand trust and your online brand presence.
  6. Be aggressive. Yup, it’s true. You need to be online consistently if you are not blogging at least 16 times a month, you need to be on your social media platforms daily. But if you don’t implement the points we mentioned above, your time spent online will be worthless. 


Proper Website Design: Now that you’ve all this, you need to make sure you have a great website. Website design has changed tremendously over the last couple of years. We’ve become more knowledgeable on how people buy online and while we will expand on this top in another post, for this post do the following: when selling a service people don’t like to click on many pages, the growing popularity is to have a scrolling page.

However, when selling products and people click on an item do not have other products showing on a sidebar, instead have them at the bottom of the page.

var $zoho=$zoho || {};$zoho.salesiq = $zoho.salesiq || {widgetcode:”700e1d4bef66f63946792ecfb24356cc28cfb8a149fd0e3fdb62ebdd7c0f16ff”, values:{},ready:function(){}}; var d=document;s=d.createElement(“script”);s.type=”text/javascript”;”zsiqscript”;s.defer=true; s.src=””;t=d.getElementsByTagName(“script”)[0];t.parentNode.insertBefore(s,t);d.write(“

Hashtag-The-Marketing-BoutiqueOn the social web, brands and fans can engage with one another in real-time. They can have a continuous dialogue through private messaging, share images, create videos, memes, write posts and comment directly with their loved and not-so-loved brands.

The challenge is not in creating real-time social media content, the issue is in determining how best to use personalised, real-time content in a valuable, relevant, and timely way.

Read More

Here are our 5 small changes for your contact page and you’ll get big results!

We’ve spent a lot of time discussing how to increase your site’s online position with SEO tips, digital marketing know-how and content development.  But getting lots of traffic is only part of the equation, how we get our audience to take action is another matter.

Getting visitors to take action

Don’t think about the pink cake and you’ll think about the pink cake.

Here are 5 simple changes that you can do today on your contact form that will positively impact visitor engagement and increase the number of inquiries, and it all begins with design.  

Number of Fields

When it comes to your potential customers using your contact form, it starts with visual appeal. If they see a form with multiple fields, whether it is required or not to fill, results in few of your potential customers completing this contact form.

In other words, to increase the number of people to contact you, you need to cut the number of fields in your contact form.

Build Trust

Once your potential customer is on your Contact Page, add testimonials, endorsements as well as the all-important privacy policy. This way your potential customer feels confident they are contacting a reputable company.

It’s About Me

Simply changing your Call To Action from the second person to the first person will increase the inquiry rate. For example, “Start my e-course today” will have better results than “Click on the link.”

Increasing the Click Rate

We all want to increase the click rate and just by changing it to a clear, “click here”, will increase the click rate by 30%.

Add a Surprise to Your Thank You Page

Want to up-sell or cross-sell? Add a dedicated promotional offer to your Thank you Page, and research has shown activity for your promotional offer will increase by 39%.

Check out the infographic below.

Important Changes To Your contact Form to get better results

Bonus Tips

Include your privacy policy

If it’s not readily visible on your footer, include the link on your Contact page.

Reassure People With Introductory Text

Include a customer service detail, like when they’ll expect to hear from you and what to do in case of emergency. Remind them of where else they can find you, such as your active social media platforms and subscribe to your newsletter. Don’t leave your contact page blank. Extending contact details will help build trust and put them at ease in adding their email and other data.

Forget the Phone Number

Research shows that there is one single piece of information you keep asking that your potential customer hates giving away, it’s their phone numbers. By removing this field, you will reduce form abandonment in almost every situation.

Granted, not all changes are applicable for your business. However, these small changes can lead to improved visitor engagement and could be a good idea to test these with your website.

Some marketing folks will tell you it is chaos out there.  While we don’t agree about the chaos, target markets are extremely fragmented making it increasingly difficult to maintain market share. Read More

How does one develop brand leadership for their product or service? Leading companies usually develop brand leadership based on more than their product or service.

Working with several companies, I found that when there is a lack of vision for a company is usually the result of staying too focused on reaching a single monthly sale quota. 

This is the only important factor that the company is basing its success, what are their monthly numbers.

Of course, we do that too here at The Marketing Boutique but this is part of a larger plan, which includes company and personal goals and from time to time, we also check our path to see if we are on track, forks in the road and the path not taken vis-à-vis our vision. 

Lack of vision is boring.

When you add vision and mission, brand leadership is more than a product

The Marketing Boutique


  1. Stubborn:  You continue to believe that the promotional efforts you did ten years ago were better than this year without taking into account global recession, competitive growth, technological advancement (which affects the prospective client’s needs) and, of course, the changing needs of the new customer.  Change: Do a solid market review to help you measure your promotional efforts.   
  2. Stuck:  You firmly believe in the process, almost to the point that you can get stuck on terms.  You even expect everyone to learn these terms, convinced that this makes for a better running company.  But this doesn’t leave any room for brainstorming, open platform for discussion or free forum of ideas to flow in the boardroom. Change: Try to create an agile process and invite your staff to share their views.  Take advantage of the free flow of ideas and make sure you say thank you.
  3. Expand Your Network: Probably the worst of all offenders is going it alone or hiring the same-same. Look for people who have a fresh perspective. Invite like-minded companies to be part of your board.  
  4. Negativity:  To be in business is to be an optimist.  Change: Thank your staff, smile and walk away when you are negative. You will get more from your employees with a bit of honey than a gallon of vinegar.
  5. Lack of Learning:  We can all agree that continual learning and improving one’s expertise is beneficial to any business.  It is as easy as buying a book and taking an e-course like our Branded! Be the Change: Invest in your best people. 
var $zoho=$zoho || {};$zoho.salesiq = $zoho.salesiq || {widgetcode:”700e1d4bef66f63946792ecfb24356cc28cfb8a149fd0e3fdb62ebdd7c0f16ff”, values:{},ready:function(){}}; var d=document;s=d.createElement(“script”);s.type=”text/javascript”;”zsiqscript”;s.defer=true; s.src=””;t=d.getElementsByTagName(“script”)[0];t.parentNode.insertBefore(s,t);d.write(“