The Marketing Boutique

Email Marketing Programs, Write Well and The Right Stuff 

2016 reported that 80% of marketers used email marketing as part of their integrated marketing communications plan. While it is a great tactic for any small businesses, the ability to minimize churn rate, the percentage of customers that leave your list in a given period is an ongoing challenge.

So, what makes a great newsletter that will reduce churn rate?

Read More

The proverbial question that continues to get asked is, “How do I increase online traffic to my website?” From small businesses, hobbyists, fabulous bloggers to large corporations, everyone wants to know the secret online marketing sauce that will place your website on page one of Google.  Search Engine Optimization, content marketing, inbound marketing and digital marketing, these tactics are now your “need-to-know” for business success. Read More

Social Media Marketing Training

Social Media is constantly evolving. Today, it is a brand maker, a lead generator, a competitive tracker and a sharer of all things. As an early-stage company, or a small manufacturing company, do you really not want to be a part of this new brand development world? We’ll work with you in platform building, goal setting, content creation, lead tracking and program management. Tailored to meet your digital marketing goals. Read More

How do you help your sales team close the deal or shorten the sales cycle? It’s with proof of sale.

Even before a prospective client begins the sales conversation with you, they need to feel confident that you can do the job. And, that’s probably the main role for inbound marketing – building confidence for your brand.

It’s probably why inbound marketing is getting a of press; it is the darling of marketing tactics. And, why not? A deep, well thought-out case study can generate qualified leads, build leadership and even close the sale. Read More