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A word of caution with long copy, people get bored. We tend to be very interested in the first paragraph and lose interest very quickly, scrolling down trying to find a point of interest that will stop us from leaving the page.
Ideal for a blog post, press release, article, About Us and Service pages. The style and purpose of your content can be to help establish your business as a thought leader, improve SEO or introduce a new product or service.
Why then it is more difficult for some companies to develop a successful content marketing program?
Today's website needs brand intelligence, competitive positioning and thought leadership all wrapped up in SEO. Let's take a closer look at these essential elements for your website.