What makes the fitness industry so exciting lately? Well, it brings three elements together, fitness, wearable hardware and App technology.
For today’s discussion, I’ll be highlighting what you should consider in your marketing efforts to promote your Fitness App. Take note; you may not need to implement all the tactics listed below; we know that different apps will require different tactical planning.
When I meet clients to discuss their business blog, they are usually frustrated by the lack of interest and engagement their customers and audience have with their content.
I can certainly understand their disappointment. After all, with all the facts and positive reviews on the value of content marketing and how it can shorten the sales cycle and increase lead generation, why then it is more difficult for some companies to develop a successful content marketing program?
The number one reason is that their content is stingy.
When a B2B company is not seeing results from their social media program, it is usually because of undefined objectives or a misunderstanding of how to use these platforms that will truly benefit your brand.
It’s a common practice with many B2B companies. The all-important brand message get’s built based on well-meaning colleagues who pass through your office and give you their one suggestion on what makes the company stand out. This is usually backed-up with personal declarations such as; “I’ve been in this business for a long time, we’re known for this, or that’s what our customers say!”
Email Marketing Programs, Write Well and The Right Stuff
2016 reported that 80% of marketers used email marketing as part of their integrated marketing communications plan. While it is a great tactic for any small businesses, the ability to minimize churn rate, the percentage of customers that leave your list in a given period is an ongoing challenge.
So, what makes a great newsletter that will reduce churn rate?