What is Digital PR? Digital PR is the function of getting popular bloggers, online magazines and trade industry websites to either publish your press release or mention your company in one of their posts and link back to your site. That's really the end goal, getting high-quality backlinks for your ... Read More about What is Digital PR? PR FAQ
When I meet clients to discuss their business blog, they are usually frustrated by the lack of interest and engagement their customers and audience have with their content. I can certainly understand their disappointment. After all, with all the facts and positive reviews on the value of content ... Read More about Secrets of a Stingy Blog
Brand relevance isn't updating a logo. It's part of your marketing strategy, having the capacity to drive markets and industries. When Toronto passed a law to ban all plastic bags, it got me thinking, how many other brands are fighting to stay relevant in today's environment? For some products, ... Read More about Brand relevance: Does it sell me-too products?
Web writing projects come to us usually in one way, after the content is written and the site is launched. Today, most business owners believe everyone can write, and there's nothing special about putting two words together. Plus, why spend money on someone who doesn't know their brand when they've ... Read More about Tips For Better Web Writing
There are early warning signs. Because price wars just don't happen out of the blue. You won't wake up one early morning, scratch your head and say, "S*%&t, I need to lower my prices!" If you haven't been following your competition for those early signals, you'll miss all the signs that a price ... Read More about Look Out, It’s A Price War!