Brand relevance isn't updating a logo. It's part of your marketing strategy, having the capacity to drive markets and industries. When Toronto passed a law to ban all plastic bags, it got me thinking, how many other brands are fighting to stay relevant in today's environment? For some products, ... Read More about Brand relevance: Does it sell me-too products?
Web writing projects come to us usually in one way, after the content is written and the site is launched. Today, most business owners believe everyone can write, and there's nothing special about putting two words together. Plus, why spend money on someone who doesn't know their brand when they've ... Read More about Tips For Better Web Writing
There are early warning signs. Because price wars just don't happen out of the blue. You won't wake up one early morning, scratch your head and say, "S*%&t, I need to lower my prices!" If you haven't been following your competition for those early signals, you'll miss all the signs that a price ... Read More about Look Out, It’s A Price War!
The Writers | Scrittori Be A Guest Blogger For The Marketing Boutique! We are always interested in having guest blog contributors. If you have expertise in Marketing, Communications, Public Relations, Branding, Graphic Art, Digital and Social Media, we invite you to be a part of The Marketing ... Read More about Write For The Marketing Boutique
When a B2B company is not seeing results from their social media program, it is usually because of undefined objectives or a misunderstanding of how to use these platforms that will truly benefit your brand. ... Read More about 3 Steps to Save Your Social Media Programs