ESSENTIAL Elements for Email Marketing Campaigns Why bother knowing the essential elements for your email marketing campaigns? Here are some basic facts: More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way ... Read More about Elements For Email Marketing Campaign
Public Relations requires careful planning. Public relations campaigns need to include an understanding of evolving news cycles, industry trends and audience perceptions. Yes, most of us are getting our PR wong. We treat it like it's a numbers game and wonder why our messages have gone ... Read More about Getting Your PR Wrong
How can we write relevant content that sells your product or service? It's been written that we have about 3 minutes to make a good impression when a visitor comes to our website. Our content needs to either engage, provoke or sell in three minutes. Marketing versus sales content But how ... Read More about How Does Content Sell?
What's the one thing that is better than inbound marketing? It's the power of relationships. Relationship marketing, account-based marketing or simply a business relationship is where you'll want to be in the next few years. Thankfully, the days where we set up a nurturing campaign and then we ... Read More about The Power Of Relationships
As a small manufacturer, you probably hear it all the time from marketing consultants, "You need to get started with content marketing." You've probably landed on my blog because you're now looking for advice and insight on the value of content marketing. You want to make sure that how ... Read More about Content Marketing Program For B2B