If the value and ROI of going to a face-to-face trade show were equivalent to a virtual event more companies would have done it a long time ago. But, we both know we love face-to-face interaction with others.
Read MoreWe’ve launched a North American Social Media Campaign for Humanitarian U. The objectives are to build the brand and to engage the right companies to help fund their online program.
Read MoreCorporate communications need a concrete content strategy, prioritized by purpose and audience. But the corporate communications program is typically reserved for large companies. Generally, small and medium-sized companies are usually focused on lead generation. In contrast, large companies will invest in media relations, hosting news events and distributing press releases to the media to garner coverage.
Read MoreDesigning and implementing a B2B marketing strategy is definitely challenging. There are more than every sales channel to develop, marketing strategies to select and brand messaging to a wider audience. Sometimes, during your SWOT analysis, you may even discover you don’t have that many opportunities to go after. Either way, committing to specific marketing strategies can feel like your jumping off a high cliff.
Read MoreWe’re happy to announce our latest client in medical aesthetics, Dr. Kirsten Johnson. Dr. Johnson hired The Marketing Boutique to create a defined brand message and build her clientele through social media marketing. Read on and find out the marketing program we’ve designed for her clinic!
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