Ideal for a blog post, press release, article, About Us and Service pages. The style and purpose of your content can be to help establish your business as a thought leader, improve SEO or introduce a new product or service.
How to Build B2B Leadership With Social Media
A word of caution with long copy, people get bored. We tend to be very interested in the first paragraph and lose interest very quickly, scrolling down trying to find a point of interest that will stop us from leaving the page.
Don't be sloppy with your press release. If you take pride in your brand, you'll want to get the recognition it deserves. Done right, your press releases can provide great impact.
Why then it is more difficult for some companies to develop a successful content marketing program?
When Toronto passed a law to ban all plastic bags, it got me thinking, how many other brands are fighting to stay relevant in today's environment? For some services and products like plastic bags, it will be quite tricky to re-establish brand relevance with their most critical stakeholders. Let's look at some of the factors that help…