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Getting Your PR Wrong

Public Relations requires careful planning. Public relations campaigns need to include an understanding of evolving news cycles, industry trends and audience perceptions. Yes, most of us are getting our PR wong.

We treat it like it’s a numbers game and wonder why our messages have gone flat. We’re all guilty of the same practice. Write up a generally dull press release, develop a long list of journalists, then press send and release.

Content Marketing Program For B2B

As a small manufacturer, you probably hear it all the time from marketing consultants, “You need to get started with content marketing.”

You’ve probably landed on my blog because you’re now looking for advice and insight on the value of content marketing.  You want to make sure that how content marketing – an additional marketing expense – will help your business.