Over the last several weeks, consumers have grown increasingly panicked about COVID-19, depleting goods like toilet paper and hand sanitizer. Schools are closed, offices are urging employees to work from home and small businesses that rely on foot traffic are seeing their in-store sales take a hit.
Communicating can take many forms and has different definitions for many companies. We’re here to help you create a path in providing proper communications in times of crisis. I will give you a few important steps to assist in your current crisis communication planning and management. Always remember, during a crisis, like what we are facing today with Covid-19, things are fast moving. You and your team needs to be effective, fast and simple.
This section includes a basic guideline to support and facilitate your communication process. Consider creating all or whichever are most applicable to your business at this time.
Communication is the cornerstone of any organization’s success. It’s even more important in times of crisis and pandemic.
Handling media is necessary when it comes to crisis management, especially since news and gossip will thrive everywhere, especially on social media. But most of the time, your employees and stakeholders look to your leadership for direction and consistency. Employees, general public and stakeholders will get worried and may spread misinformation outside the company without knowing it.
Has a clear crisis communication plan in place. Make sure to include social media content to help reinforce your company’s brand image and reputation during these bad times.
Share clear communication guidance when it comes to communicating outside the company.
Prepare all communications materials, from the list provided at the top of this post.
Give your employees a role in your crisis communications plan. They’ll help move your message forward.
Set up a specific crisis communication team for media, staff and stakeholders to ask questions and who to contact.
Get ahead of the story, don’t wait believing the crisis will die down. Start communications as soon as possible.
More leadership and less stress during this time. The last thing you want is to have your employees and media not believing in your plan and going off and making things worse.
If you need help with your Crisis Communications Plan, set up an Internal communications program or work alongside your human resources team, give us a call!