SEO Writing Tips for Your Blog

Without a doubt, content is the most significant contributor to search engine page ranking, so if you want to raise your website position on Google, make sure you have quality content.

Let’s define high-quality content:

Keywords & Long Tail Keywords

We all know what keywords are and before any web content updates or dedicated content marketing program begin, spend the time on finding your keywords. Start by thinking of your audience and what keywords they would use to find your service or product. Make a list of these keywords and write up content for each of those keywords.

Content marketing includes writing for top and bottom of the sales funnel. The use of long tail keywords is best for blog posts that when your lead is closer to a point-of-purchase, at the bottom of the sales funnel.

It takes a bit of time to learn how to sprinkle long tail keywords in your blog post while keeping the topic interesting for your target audience. For example, if you are a home builder in Ontario, chances are you’ll have a hard time getting found online using organic search using the generic term of “home builder”. Instead, think of using keywords such as “new, modern townhouses in Ottawa”.

Competitive Differentiation

Search for keywords that the competition is not using. These types of keywords may not produce the same search volume as popular keywords, but you’ll have the advantage of being first on Google. If you know how to search online and kept pace with your competitor tracking, you don’t need to use third-party technology, like SEM Rush. Save the money and spend the time to produce more content.

Quality Content, First

Forget what all SEO experts have to say, once you’ve got your list of keywords, write quality content. Content that is original and that your visitors what to spend the time to read and hopefully share.

The latest trend is to answer Google questions. It is not questions from Google, but how your audience is phrasing their search when online. Consider creating a blog post that answers these questions.

Also, long copy performs better than short copy. But this shouldn’t stop you from publishing content that has value, even though it may be short. Try to write no less than 400 words while aiming for 1,500 words.

A word of caution with long copy, people get bored. We tend to be very engaged at the start, during the first paragraph and lose interest very quickly, scrolling down, trying to find a point of interest that will stop us from leaving your page. To avoid this, don’t write long sentences, use bullet points, imagery and headlines to help the reader enjoy the post.

Back Links

A back link strategy shouldn’t be complicated. Your list should include customers, suppliers, trade show associations, trade magazines, influencers and bloggers in your industry and other interesting websites your website will benefit from by creating mutual links.

As you build your blog, you may find yourself having a hard time keeping up with dead links. Or, if you’ve changed a couple of pages on your site, you’ll need to change the links on your blog posts. Do monitor your site as dead links will affect SEO. Use Google Search Console, this will help you clean up the blog posts.

Less linking is better linking. Don’t over link your blog posts. And, don’t link to your Contact page as Google see this as redundant.

Some of your best back links will be article submission to a magazine or writing a blog post as a guest. These types of links can live on for years providing your site quality SEO with minimal cost. My point is your back links need to be relevant with your site or Google will more than likely penalize your site.

Creative

You don’t have to have original creatives but it does help with building your brand and putting a distance between you and your competition. If you don’t have the time or see the value in original photos or creatives, then remember to save these properly. Use your keywords and add your company name when saving these creatives.

Promote your Content

Now you’re ready to share your blog post. Share is on your social media platforms, as these are considered great back links. You may want to consider promoting your blog post on Facebook and sharing it on select groups on LinkedIn.

Interested in starting a corporate blog or need help with your writing? We’re our team! Contact us today.

About the Author Cecilia

I am a marketing communications specialist, strategist, problem solver and founder of The Marketing Boutique. Services also include competitive analysis, public relations, content marketing to help companies reach their business goals.