Digital Marketing For Manufacturers
Many small manufacturers struggle with building a digital marketing program because they either don’t see the value in the time spent on developing one or they don’t know where to start.
But digital marketing has grown significantly over the last decade for several reasons. The main one is everything is measurable. If you’re interested in getting your brand online, here are a few ways you can start to promote your business efficiently:
Know the marketing tactic
Many technologies have convinced too many people that if you have their email marketing platform, a CRM or a Facebook business page – you’re in business. Plug and play have taken over for common sense and proper planning.
Take for example the abuse in electronic communication, email marketing, have government laws that bind your business to comply with the law or face some hefty penalties. Before investing in any technology, define what marketing tactic you want to develop and learn all you can about the specific tactic.
Customers love to follow the brands they respect. They also like to take the easy road and write their complaints on your Facebook business page. Before you get on any social media platform, have a game plan.
You could consider hiring us, a Canadian marketing agency to help you set-up a social media marketing plan. Given our knowledge of digital marketing for the manufacturing industry, I’m sure we can help you!
Test New Sales Channels
There are new sales channels to consider today to help you build a successful online presence and improve sales. Channels include Search Engine Optimization, Email Campaigns, and Facebook Advertising are just a few new marketing programs you can consider.
You may want to test our several types of online marketplaces and platforms like Amazon, where you can sell your products to people who otherwise might not find you.
But not every channel is a good fit for every business; for instance, to provide a streamlined customer experience, many of these marketplaces will prioritize their own branding over yours. That can be difficult if your strategy relies on having a recognizable brand.
Improve Your Website
Based on your needs and expected growth, it may not be necessary to spend a lot of money on a new website design, but I hope you’ll agree with me that today every customer journey includes checking your website. So, it is good money spent on improving your site’s online visibility, and that means three important tactics you need to do:
- Invest in SEO
- Build Content
- Create the Customer Journey
- Responsive Design
Track and Measure
Finally, just like you track weekly sales, you’ll need to track all your marketing initiatives. For example, track your blog posts to find out which blog posts have the highest shares and likes. This is a good indicator of the type of content that should be expanded on your blog. Also, track your trade shows results as well as newsletter marketing. Make it a priority.
If you need some expert advice on how to build your online community or promote your brand in the age of social, we’re your team! Contact us, and we’ll help you.