With all the digital marketing platforms we have today, the ability to write as an advertising copywriter is a growing trend and a valuable skill set to bring on for any small business. Which is why the job of a copywriter is to create content that sells.
Copywriting as part of your sales funnel
Your competition is growing. Expertly applying social media marketing, marketing funnel techniques and great promotions. All initiatives that help build sales lead generation and increase visitors to their site. Their strategy consists of producing exciting and informative content.
Here’s the thing – writing original content that is relevant and intriguing is challenging. More people are blogging because it is a good SEO tactic. Which is why copywriting has come to play a significant role in a Content Marketing program if you want to increase activity in your sales funnel.
But, most people think copywriting is writing. It’s not!
Copywriting is persuasion. Copywriting is artful writing and purposeful. Catchy headlines, engaging newsletters, and witty Facebook posts that help your targeted audience to share, comment, like and eventually buy – is copywriting. More importantly, copywriting has moved online!
Optimize Your Site in the sea of digital communications
It’s not just the competition you need to worry about; it is the process of getting easily discovered by the right target audience on the Internet. So much content needs to be written. Content that needs to be consistent and authentic brand throughout your distribution channels. As a result, the need for copywriting skill is at the forefront!
But mastering Google algorithms is another thing altogether, especially when artsy copywriting is in the mix. Do we write as we see fit to engage with our audience or do we write to make Google happy?
The dynamic writing style of copywriting will help move your reader into action. Techniques like SEO improve the visibility of your content is equally crucial given the competitiveness of marketing in the digital landscape. Sometimes the two do not match up.
Great copywriting starts at the heart of the brand
Furthermore, if your content marketing plan includes the goal to expand the sales funnel, in the end, great copywriting starts at the heart of the Brand! That’s why our philosophy is to write a good story for our clients first, and the search engines will follow!
As an agency that offers Copywriting services, we create meaningful messages that resonate the target audience, building brand trust and in a style that fits the brand voice of our clients.
Above all, when we develop content for our clients, we first package the brand message to boost brand leadership. Our aim is to improve your company’s brand appeal for your audience and build the trust of the product or service.
Where should you emphasize copywriting style in your business?
With boring copywriting on your site and your visitors will be history in a heartbeat. Face it. Your site needs to show and excite your visitors immediately, and they need the reassurance of why they like you.
Copywriting is not just for websites! Take a look!
- Brochures, Flyers & Posters
- Landing Pages
- Blog Posts
- Case Studies
- PowerPoint Presentations
- Social Media Posts
- Web Pages
- Print Advertising
- Press Releases
As you can see, from this long list, the important factor to remember is that your audience has many sales outlets to read about your brand. As a copywriter, I know firsthand that each point of interaction with your target audience must communicate a clear and consistent message.
The Final Word
Interested in knowing more or do you need a copywriter? Send us your brief, today! You will be pleasantly surprised to find out that we will quickly grasp your industry, and write crisp, concise copy!