Public Relations Trends
Increased Digital Capabilities
Not long ago, traditional marketing, advertising agencies and PR agencies had clear roles. Advertising agencies produced ads, while PR agencies created noise to reinforced their client’s brand message. PR Agencies exclusively used communication mediums and strategies. In the digital space, these roles are blurred. Every consulting firm and agency wants to produce content and target messages for a target audience.
It would make sense that PR Agencies to increase in value, leading the way in developing content creatives. That’s because we’ve always been story tellers, and can develop content that people want to share.
Traditional Public Relations has always been a one-way conversation, where a brand speaks about their key message and the mass audience consumes the message.
Public Relations trends is creating a two-way conversation with real and timely conversations with your targeted audiences.