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Public Relations Case Study

MMC Jewelry launched their new Spring and Summer Collection and needed to raise its brand image in the targeted location of South Florida as well as grow their online sales. The company sold the collection via an e-commerce platform, and at the same time, the designer of MMC Jewelry wanted to expand into retail and spa locations in Florida.

The jewelry collection includes alluring statement pieces, handcrafted; made for the woman who loves life, demands luxe jewelry pieces that can go from day to evening wear. The Whisper Love collection retails from $30.00 to $124.00 USD.

It celebrates the self-empowerment with messages of love and for the woman who loves life. Featuring the hashtag, #summerlovin the campaign relied heavily on social media and targeted media relations.

Challenge Of Public Relations Campaign

A small budget, large competitors, and a short timeline were among the challenges laid ahead of The Marketing Boutique. Of course, we were up for the challenge! That’s because we fully understood that most successful jewelry digital campaigns are those that embody luxury, tell brand stories, and create a deep connection with customers.

Public Relations Campaign Details

The integrated public relations campaign addresses these issues and positions the lead creative designer, Mika Altidor as the catalyst for its spring and summer collection, the Whisper Love Collection. Mika’s strong spirituality and love of family positioned the brand differentiator.

The Marketing Boutique expanded its social media engagement by adding Twitter and Instagram platforms with custom-designed headers, images, quotes and strategic follow. We also created an exciting social media contest to bring in new fans. Their revitalized presence increased their social followers and traffic to their website.



About The Marketing Boutique: The Marketing Boutique is a full-service marketing and communications company. Headquartered in Montreal, QC, the agency capabilities span digital, print and radio and in many industry categories, including manufacturing, consumer packaged goods, technology, medical aesthetics, pharma, retail and more. The Marketing Boutique offers a full spectrum of services encompassing marketing strategy, lead generation programs, client retention, creative development and production, media planning and buying, digital marketing, website design and development, data analytics and reporting, media relations and content marketing.

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