Public Relations Case Study
MMC Jewelry launched their new Spring and Summer Collection and needed to raise its brand image in the targeted location of South Florida as well as grow their online sales. The company sold the collection via an e-commerce platform and at the same time, the designer of MMC Jewelry wanted to expand into retail and spa locations in Florida.
A small budget, large competitors, and short timeline were among some of the challenges that laid ahead of The Marketing Boutique. Of course, we were up for the challenge!
The integrated public relations campaign addresses these issues and positions the lead creative designer, Mika Altidor as the catalyst for its spring and summer collection, the Whisper Love Collection. Mika’s strong spirituality and love of family positioned the brand differentiator.
The Marketing Boutique expanded its social media engagement by adding Twitter and Instagram platforms with custom-designed headers, images, quotes and strategic follow. We also created an exciting social media contest to bring in new fans. Their revitalized presence increased their social followers and traffic to their website.
SERVICES:
- Strategic Planning
- Social Media Analysis
- Social Media Contest
- Custom Twitter and Instagram Content Marketing
- Graphic Design
- Press Releases & Distribution
- Media Outreach
- Social Media Engagement
- Copywriting
- Analytics & Reporting
