Can anyone define the creative process when it comes to content writing for a business blog, website, or newsletter? Does it take a specific environment, two people with opposing talents or a single vision that leads us to write compelling, topical content that will help to define a client’s brand?

Lately, I’ve heard a lot on the subject of creativity and how it is an essential element of any blogging strategy.  But, can traditional heavy equipment or small B2B business make creativity as their core competency and can creativity help drive business performance?

The short answer is yes and no.

So Much Writing, So Little Time.

A good blogging strategy includes the production of lots of content or chances you’re site will get buried in search results. Only by the fact that you need so much content to produce, creativity can be strained. In the end, good content is essential for a successful blogging strategy implementation.

You may want to consider outsourcing your content, from blog posts, newsletters and press releases as these will support your website and brand. Outsourcing your content marketing will also help to develop an environment that allows for creative thinking, present a different perspective from your content marketing agency which could not happen when you’re always in a time crunch. time

Is This Really My Content?

Small businesses and many niche players will undoubtedly benefit from outsourcing their content writing but are usually reluctant to even test anyone. Here’s what I provide, I’ll write the first blog post or press release at no charge. Payment is required only if you like it and want to use the piece.

Also, you should review the content writer’s portfolio. Even if the writer doesn’t have expertise in your industry,  what you’re looking for is style, research, originality and commitment to their craft. My suggestion is to go with the content writer who has lots of writing expertise in many industries with the proven track record in time-management and creative writing, like our agency!

Good Content Writers Will Take The Time To Understand Your Business

I agree content should be written in a distinct voice. However, that distinct voice comes with time. Time to research your competition, interview you and key players, ask questions and yes, at times write stuff you’ll be scratching your head, thinking, what?

Without this process at the beginning of our relationship, you will get content that is bland. Be patient. Good content writers need time to understand your business. Here’s a tip, provide a sample writing piece you really like and explain to use what is it that turns you on about the voice you’re reading. We’ll work with you to get you the voice you want.

Outsourcing Content Marketing Is Cost Effective

In 2014, Forbes concluded that outsourcing your content marketing is cost-effective and should be seen as equal to outsourcing your development team, accounting team, customer service, and many other facets of your business.

The point is to stick with your expertise, and you outsource your content marketing at a fraction of the cost when compared to having a dedicated in-house content writing team. This way you work with the creative writing experts who will craft engaging content across multiple channels.

Happy Marketing!


About the Author Cecilia

I am a marketing communications specialist, strategist, problem solver and founder of The Marketing Boutique. Services also include competitive analysis, public relations, content marketing to help companies reach their business goals.