Writing for Food Bloggers Of Canada
I had the wonderful opportunity to write for Food Bloggers of Canada, and it was all about how to create a brand leader. Brand Leadership is more than just blogging every day or being another foodie – it requires commitment, originality and constantly learning about your craft, including being open to critiques and change.
But more importantly, it starts with why?
Why should the millions of readers want to stop and read your blog, register to get your newsletter and spend money on your newly published cookbook? What do you, as a brand, bring to the world that your competition does not? These are hard questions to answer, for sure. But worth the time to evaluate how your business is viewed to the thousands of other food bloggers. Read the full article here.
Brand Management Workshop
If you are in Montreal and would like to know more about branding, then consider our Brand Management Workshop. More details here. If you can’t make it, we’ve updated our Branded! course. It is awesome if we don’t stay it ourselves. (Workshop is closed. For updates, please subscribe to our newsletter!)