Writing this post, it has helped me realize that 2014 was a wonderful year. Emily Koehler-Lemaire joined us last September and today is busy developing social media programs for our clients; our blog was nominated for the Ninjamatics’ 2014 Canadian Weblog Awards and we expanded into the fitness world, serving clients who offer Nia Fitness.

With respect to our blog, some old favourites still reappear as our top blog posts and all things social media continues to be a popular topic. I hope you enjoy this look back.

1. Marketing Strategies for Boutiques

Retail Marketing Strategy 101This post was written in 2013 and still is our number one blog post. You know what they say, when it’s popular, it’s time to write more about this content!

2. 7 Important Things You Must Do At a Trade ShowThings You must do at Trade Shows

I believe that the reason why this blog post is popular is because as much as we like social media, we need and want to connect with each other. Trade shows, in particular have a certain networking style and in this post, we bring you our top 7, from lessons learned!

3. 5 small changes for your contact page and get big results

4. 5 Important SEO Insights Small Businesses Need to Know More


Written by Emily and expect more great content on social media, content marketing and public relations from Emily.

5. 5 Steps for Content Marketing Strategy

Content Marketing Planning - The Marketing Boutique

Once you read post # 9, you’ll see how important content marketing, that is if you are not investing in online advertising. Either program is an investment. Content marketing requires time and money as well as giving away some of your intellectual property – for free! As I write this, I’m starting to think advertising is better value for the dollar spent.

6. Create CASL Policy in 5 easy steps

Newsletter - The Marketing Boutique

Enough said.

7. Facebook Advertising For Holiday Promotion

2014-Facebook Advertising - Holiday Planning Guide 2014 - The Marketing Holiday

We invested in Facebook advertising in 2014 and like most other companies that don’t sell crafts, jewelry, wellness or kitchen stuff, we weren’t successful. Facebook is an odd beast.

8. Why Strategic Consultancies Work

Why you need strategic consultant

We lost a couple of proposals to overseas, had prospective clients not responding to our emails and seeing some of our high-level content being reproduced – I was feeling frustrated and I wanted to stop blogging  all together. Instead, I wrote this post.

9. Get found in the sea of digital communications

Get found in a sea of digital communications

In 2014, Facebook changed their algorithm, many, today are complaining that they can’t be found without posting 3x a day. Google also changed their algorithm, making public relations distribution sites almost useless and overnight, all searches leads to the same 4 websites due to their huge content, boring! Instagram cleaned up their spam, removing millions of fake likes, rendering some popular Instagram-ers, not so popular. I’m wondering if this post is even relevant…you tell me.

10. List Building Tactics

List Building Program

List building tactics was an important program for any business in 2014 and will continue to grow in importance for 2015.

There’s lots more planned for 2015 and I hope you will continue to stay with us. If there is something that you would like us to write, please drop us a line, we’d love to hear from you.

Happy, happy new year!


About the Author Cecilia

I am a marketing communications specialist, strategist, problem solver and founder of The Marketing Boutique. Services also include competitive analysis, public relations, content marketing to help companies reach their business goals.