Client testimonials are the best! It’s probably the best proof of a job well done. You’ve worked hard, the client is happy with your work and gives you a testimonial. Here is an example of customer love we recently received.
“My freelance professional at The Marketing Boutique has already increased my business sales after only one project. She takes direction easily, yet is full of knowledge and suggestions for actions that really get results. She has the fastest turn around of anyone I have hired for social marketing help.”
— Mary Baxter, Born To Move
Why Testimonials Matter
Yes, they matter! A recent consumer review survey revealed that 85% of customers trust online reviews as much as a personal recommendation. Not only that, 82% of consumers review a business online before even thinking of using them – which suggests you need to put these testimonials on your site!
Those numbers are hard to beat. Testimonials, online reviews and personal recommendations and star rating (like the one you see on Facebook) all fall into the same category. Plus, you can also add a backlink to your client’s site creating another value-add, SEO.
How to create impact from Client Testimonials
Testimonial placement on your site should be strategic. Testimonials should be visible on a mobile device and easy to find with a quick scan of the website. Place testimonials throughout the site, especially on the home page and on the contact us page.
Positively act on the feedback you get from testimonials! The information you learn from them can be useful in helping you improve your business processes or develop new products or services to provide a better experience to your customers.
Get them to add more testimonials: When you ask your customers for a testimonial, send them a link to leave a Google review at the same time to make it as easy as possible for them to provide their feedback.
Always add testimonials. Today, you can easily update a website to showcase your testimonials. Consider adding them to your homepage. Properly designed site should be able to scale out and add additional content as needed.
Are you using testimonials on your website? What are some great examples of testimonials you’ve seen recently? We love hearing from you, leave us a message in the comments!