We’ve got eight online marketing tips to help improve your holiday sales! You need help with your online marketing as the holidays start to get close in on us. The big shopping rush is about to set upon us and as a local shop or an e-retailer, you know you need a certain percentage of this holiday buying momentum to make your year profitable. The good news is that based on Internet Retailer reports, the e-commerce holiday sales are set for double-digit growth for 2014. Even if you are a local shop and may not have a website or sell online, there are affordable online marketing tactics you can do to ensure you’ll get some of that holiday spending spirit!
Here are our eight online marketing tips to help you get more sales during the holiday shopping season.
1. Online marketing starts with advertising
Whether you are an online store or a local shop, now is the time to increase or invest in your online marketing tactics, specifically in advertising and promotions. Branding Brand reported that in August 2014, 51% of traffic to leading retailers came from smartphones and tablets and expect a steady increase in mobile shoppers.
Action #1: Invest in Mobile Advertising for this holiday season. This can be a solid tactic for a local retail shop that may not have a website.
Action #2: Test Facebook Advertising as they too report that 66% of their sales come from mobile users. Test early to ensure that during the holiday season you get your advert just right!
2. Optimize check-out
Your second 2 online marketing tip is to optimize your website before the holiday buying season, now is not the time to skimp out on enhancing the check-out process on your e-commerce site. Make any additional costs clearly visible during the “add to cart” step. Also make it easy to buy! Remove the required ‘have to register’ before purchase or add the option to buy as a guest. Finally, add produce images when they view their cart.
3. Develop a Holiday Gift Guide, or two!
We like it easy. As a stressed-out holiday shopper, we look to our retailers to do the work for us. That’s why an annual Holiday Gift Guide, as well as gift packages, are very popular. To create a branded experience, one where customers wait for every year, you need to start with holiday packaging materials, new products, different product sizes. Don’t forget to hire a top-notch photographer, one who has experience in product photography.
Make enough photos so you can create a general holiday guide and then another one for either the rush period or a dedicated guide, like just for men, depending on what you offer. Also, hire a graphic artist to create a beautiful layout because you want people to share your guide!!
4. CO-BRAND YOUR holiday promotion
According to Retail Information Systems News, 43% of us will pay full price in order to get the “perfect gift” for someone on their list. In other words, it pays to invest in public relations and co-branding with other online brands and influencers.
Don’t forget to optimize your website and create your yearly Holiday Gift Guide, add a dedicated holiday web page complete with insiders tips and favourite products and introducing new products. Take advantage of the buying mood.
If you are an e-Retailer, you have the opportunity to stretch beyond your traditional categories and introduce new categories that normally would not fit or you won’t have space in a brick and mortar location.
5. Expand your social MEDIA platforms
I’m sure you know that we share the stuff we love to our families and friends via social media. This year, 44% of us will also spend the time to discover new products via social networks! In fact, more of us will check out items online, primarily on social media and specifically on Facebook and then go to the store to buy them, primarily to avoid shipping costs.
6. ANNUAL THEMES AND CONTESTS
Today’s shoppers put more hours into online research before they make a purchase. Creating a giveaway is a great way to build excitement and fun for your customers during this special time of the year. Include deals, specials, free shipping or home delivery.
Remember this post is about online marketing, so do look for the right technology for online contests.
7. In-store visits increase ONLINE value
True, many shoppers will be turning to smartphones while shopping at your store, however, these shoppers, according to Caltech, will spend 50% more for items they can see and touch. This suggests that while foot traffic to stores may have declined, the value and experience of in-store visits have increased. This suggests that in addition to introducing new products at your store, promotions just for the holiday season, home delivery, include something dramatic, like a stylist or develop a service excellence attitude.
8. Expand your sales channels
As a local shop, you should expand your sales channels. This can easily be done by selling your products on Amazon or creating a Facebook page and promote that you offer home delivery. Statics has shown that local shops have increased their sales by expanding their sales channels and adding an eCommerce component to their marketing mix.