To change things up a bit, for this post I thought it would be fun if we curated some of what is considered today’s best content on all things marketing. I’ve gathered posts on pricing, content creation, consumer behaviour and more! In all, I’ve listed the 7 top posts on marketing I believe provide good value for your business.
The first post in our 7 Top Posts On Marketing is from Natalie Lussier. Natalie provides her top 10 best tips on expanding your content creation, especially helpful if you already have a ton of content already posted on your website and feeling a bit drained.
If part of your sales strategy includes repeat sales from your website, then take a few minutes to read this post from the blog, Business, Behavior, and the Brain. While I feel some of his content is not new vis-a-vis marketing, he does provide current insight into online shopping behaviour.
Derek Halpern shows us how offering two different prices for the same product, where one product includes expanded features to go with the price increase will increase sales. This is especially true if you only have one product offering, which makes it difficult for the prospective buyer to place a value on this single product. In other words, if you are serious about selling online, don’t just sell one product.
Direct from Direct marketing magazine with a great infographic on email marketing. Two takeaways, 1) include a trigger to your newsletters and 2) open rates are higher with personalized emails.
If you are a do-it-yourselfer when it comes to your website, Joanna Wiebe provides today’s practices in how-to-write for your website including formatting and layout to close more sales.
Social media can’t help a company that is struggling with sales. James clearly writes what is social media and that you need to measure how much content you are producing and the value you are giving your audience – which doesn’t translate to closing a sale but in brand building.
Here is post 7, the last post on digital marketing that needs to be highlighted. The reason why I’m suggesting this post is that more and more companies are depending on social media to do the selling for them, but have you compared the time and expense of social media to traditional tactics?