I thought I would give a few easy tips on helping you optimize your About Page on your website and blog. Especially since the content on your website impacts the purchase decisions of your prospective buyer, it’s become essential that you showcase your winning personality not just on blog posts but also on all your webpages to help convert a visitor to a sales lead.
Tips To Optimize Your About Page
Your About Page is the second most viewed on your website. After your target audience lands on a certain page, they will go to find out more about you, which is the About Page. Unfortunately, most companies see this page as something to just get over with it. Instead, it should be a page where you showcase your “unique selling proposition”, answer “why they need to choose you” and show off your company’s personality!
- Tell a story: Don’t try to sell. Instead write about how you got into the business, a brief history or a funny story about you growing up, for example, “My mother always told me that….”
- Re-enforce your unique selling proposition: This is the place to clearly state what you bring to the table and why they need to choose you!
- Target some keywords for SEO: Do a test on a variety of keywords and when you find the perfect blend for your blog, add these phrases to your title, meta, and copy. But don’t completely fill this page or any page with only keywords, as Google will consider the page deceptive and may ignore your site.
- Show Proof of Expertise: Social Media courses, Google Analytics or any other certifications that lends itself to helping you build your followers, clients or fan base, add them to your About Page.
- Add Geotag: Great application for SEO, especially if you are selling locally. If you can’t add this then consider adding in your page, “Located in the lovely area of X, close to shops and parks”, or something like that to increase your keyword on that page.
- Reinforce Brand Trust: Include testimonials, client’s logos and other images on you and your services in your About Page. Even photos of you doing a presentation or at a trade show will help to build brand trust. But note that photos need to tell a story, don’t just put your summer company party if you can’t answer why this helps to build brand trust.
- Call to action: Don’t forget to add the all-important, Subscribe to our newsletter! And, while you’re here, why not subscribe to our newsletter!
- Link to other pages in your web site: Don’t forget to help your readers move to other places in your web site by linking to other pages including that really good blog posts you’ve written.
- Images & HTML: Don’t use images to display important names, content, or links without adding the ALT attributes. Google will not recognize text contained in graphics. Obviously, point 8 should be implemented throughout the site where you have photos.