This post about developing promotions is applicable for brick and mortar shops as well as for online shops.  Even though recent trends have shown that online shopping is becoming more popular than traditional shopping, there are still many small shops that continue to successfully thrive in today’s competitive economy.

But today’s retailer needs to do more complex promotions, one that ties social media, their shopper and the wider community. Many today need to expand their marketing muscle, very few can survive with a small advert in their local newspaper. 

Here are six promotions for health and wellness boutiques and spas.

Public Relations

  1. Brand Ambassador: Many bloggers have a large following but you need to make sure their followers are truly engaged. Also some don’t provide measurement for most of their promotional activities or even can provide a report on how many clicks you’ll receive from a earlier blog post. You will both need to work out your expectations on your working agreement. In other words, you may just have to reduce your expectations and work slowly with a brand ambassador until you can actually see the results you expect from using a brand ambassador.
  2. Branded Annual Event: The larger our online community grows the more we love to connect on a more personal level. Plus, there is something exciting when you can create an exclusive event that none of your competitors can create.
  3. Leverage Local Event or Charity: Take your time and pick the right charity you want to support. Sometimes it is better to support a young charity and get in early enough to help a local event or charity grow, this way most of the press will be directed at you and that’s the point. No press, not worth it.
  4. Referral / Loyalty Program: While this tactic seems over done and almost every store offers a loyalty program, these still work, especially to your loyal customers. They want to love you and an annual 10% discount on their birthday goes a long way.
  5. Press Release: Press releases can offer you lots of free press, when done right.
  6. Email marketing: Not sure where to start? Subscribe to your competitors and a few others and see what they do, hopefully this will fuel your creativity. But, take note, email marketing is not easy. I get some emails that as much as I want to read them, I find the emails are just…not sure, I end up deleting them. While others, I truly enjoy. Take note of the styles you like and why.


About the Author Cecilia

I am a marketing communications specialist, strategist, problem solver and founder of The Marketing Boutique. Services also include competitive analysis, public relations, content marketing to help companies reach their business goals.

One comment

  1. Dear readers,

    With Google Panda, using those online press release distribution platforms could result in having Google think there are duplicate pages.

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