Your contact page. Does it get the results you want? We’ll go over simple changes to your contact page that will help you get better results.
With these small changes on your Contact Page and you’ll get better results.
We’ve spent a lot of time discussing how to increase your site’s online position with SEO tips, digital marketing know-how and content development. But getting lots of traffic is only part of the equation, how we get our audience to take action is another matter.
Tips to change your contact page for better results
Here are 5 simple changes that you can do today on your contact form that will make a positive impact and increase the number of inquiries and it all begins with design.
Number of Form Fields
When it comes to your potential customers using your contact form, the visual appeal of this form is a very strong cause as to how many will actually use the form, according to SingleHop. Contact forms that have multiple fields — whether required or not required — resulted in fewer customers filling out the contact form. In other words, to increase the number of people to contact you, cut the number of fields in your contact form.
Build Trust
Once your potential customer is on your Contact Page, add testimonials, endorsements as well as the all-important privacy policy. This way your potential customer feels confident they are contacting a reputable company.
It’s About Me
Simply by changing your Call To Action from the second person to the first person will increase the inquiry rate. “Start my online course, today“, should do it!
Increasing the Click Rate
We all want to increase the click rate and just by changing it to a clear, “click here”, will increase the click rate by 30%.
Add a Surprise to Your Thank You Page
Want to up-sell or cross-sell, add a dedicated promotional offer to your Thank you Page and research has shown activity will increase by 39%.
Check out the infographic that explains contact forms.
Don’t ask for phone number
Requesting a phone number: I agree, it is one piece of information I don’t like to give away. Research shows that asking for a phone number leads to high form abandonment in almost every situation. It’s not because we’re lazy, it’s because we don’t understand why we need to give you a high-valued data when all we want to watch is a video.
Add Social Proof To Your Contact Page To Improve Results
Most of us will take the time to add social proof to a landing page or to a case study. But most of us will not even spend time to change our contact page to improve results. Sign-ups for free content are spontaneous and happen because of influential factors, while the contact page are purposeful, there is the intention that your lead wants you to contact them.
One of the best ways you can positively influence people to give you their information is by incorporating elements of social proof.
Examples include:
- Testimonials
- Facts, such as “We’re 100K strong on our newsletter!”
- Add Value: “97 percent of first-time users report high satisfaction with our program.”
- Encourage the right contact: Add an FAQ link or a section on “Who we Service“
Ultimately, your visitors need to feel your web content is trustworthy. You’ve given them a reason to believe in your product or service. In return, they will give you their information. This all starts with the value proposition. Determining the right reward is key.
Create a contact page that’s welcoming
Once visitors find your Contact Us page, do you give them the impression that you actually welcome emails, phone calls, and feedback? Or does your contact page look like a blank page with a simple contact form. Or worse, it is built with captchas because you want to keep trespassers out? It sounds obvious, but depending on what your page actually says, your customers might not actually follow through with contacting you.
If you use WordPress, you have lots of options to create a beautiful Contact page. You can use a predesigned layout or use Elementor, a plugin that allows you to custom design each page. Elementor claims they are The World’s Leading WordPress Page Builder and once you’ve tried it, you’ll agree. Just check out my About Page!
Add some copy, not the usual generic stuff. Make it a genuine request for customers to let you know if they need anything that makes your brand feel a lot more approachable. Here are a few examples taken from Shopify, which you can adapt to suit your needs:
- “We read and respond to every customer inquiry. We really do want to hear from you!”
- “Our customers mean the world to us, and we love hearing from you.”
- “We get lonely when we don’t hear from you. Get in touch today!”
- “Make our day and fill our inbox with comments, questions and concerns.”
We hope this article helped how to design a contact page as well as improve your form conversion. With these best practices, you should see an improvement in contact form conversion rate.