Pricing right is a challenge. For example, if you sell a similar product as your competitor and as a result offer the same price point, you would actually be creating what researchers like to call, “Analysis Paralysis.”

We as people need help in deciding on what to buy and giving us a different price helps us in making the purchase.

Something to consider if you carry the same brand name jeans as a store downtown, perhaps you could test different price points instead of matching your competitor.

Branded ecourse- The Marketing Boutique

While you’re here why not check out our Branded! eCourse. Created to help businesses, boutiques and entrepreneurs understand how to build a strong and unique brand position! Based on our many years of experience, we bring you insight, how-to’s and tactics to help you plan, promote and measure your business more effectively. You will come away with your own Brand Action Plan based on a real understanding of your competitive position, your unique value to your industry and how you can create a brand leadership position.

About the Author Cecilia

I am a marketing communications specialist, strategist, problem solver and founder of The Marketing Boutique. Services also include competitive analysis, public relations, content marketing to help companies reach their business goals.

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