Pricing right is a challenge. For example, if you sell a similar product as your competitor and as a result offer the same price point, you would actually be creating what researchers like to call, “Analysis Paralysis.”
We as people need help in deciding on what to buy and giving us a different price helps us in making the purchase.
Something to consider if you carry the same brand name jeans as a store downtown, perhaps you could test different price points instead of matching your competitor.
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