Business growth doesn’t happen by hiring a bunch of consultants and spending lots of time creating reports and presentations.

Profitable sales happen when you use a number of strategies and understand your customer’s needs and develop your portfolio based on these needs.

– Understand your customer motivations.

We will help you find the underlying triggers that cause your customers to buy your product and then can make your brand more meaningful. With this important information, we will help you develop a product portfolio that is relevant and messages more persuasive.

– Redefine your product portfolio.

One of the easiest thing to do is to create a single product based on a customer request and then we try to sell it to our full customer base.  But is that effort, financial investment and time spent on a single product will help to accelerate growth for your business?

At The Marketing Boutique, we will help you segment clients based on sale potential and determine where to invest in your product development.

– Address the 4 Ps, Price, Product, Price and Promotion.

Start by identifying key barriers for each of your four Ps—product, price, place, and promotion. This will help you understand if you must address a product issue, like Blackberry which needed to get into the app market and lost its market share quickly.

Look to The Marketing Boutique to help you prioritize and develop your road-map by understanding customer needs.  This will help you define in clear terms how to drive growth and improve the bottom line as well as show the critical barriers to achieving your growth.

About the Author Cecilia

I am a marketing communications specialist, strategist, problem solver and founder of The Marketing Boutique. Services also include competitive analysis, public relations, content marketing to help companies reach their business goals.


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