Facebook e-course to help companies learn about Facebook marketing and advertising.
The Marketing Boutique is a growing marketing communications agency, and in addition to these services, we also offer online resources. The free e-course called, FACEBOOK FOR B2B SUCCESS is ideal for manufacturers, distributors or SMEs looking to increase their marketing activity on Facebook.
The e-course “Facebook for B2B Success” is delivered through a series of newsletters to provide you with a convenient learning experience. It is explicitly designed to help B2B businesses kick-start their online brand presence on Facebook. Each newsletter contains value-packed content including brand development, lead generation, applicable technologies and best practices. Companies can quickly implement and test their Facebook program.
It is a great starting point for any company that has either stalled or wants to know the level of time they should put into Facebook. Because while its true Facebook advertising is very user-friendly and the platform provides lots of options concerning whom to target and style of ad, this can be very confusing.
Start Facebook with a goal!
Even if you don’t want to subscribe to receive our e-course, we’ll give you the number one fault with Facebook advertising newbies, and that is not having a goal. I agree you need to dive in and get started! However, start with a goal.
Test Your Creatives and Messages
Even though Facebook provides terrific audience targeting, creativity can be challenging. You may think it’s a great post; you won’t know it until you sponsor the post. Best practices include:
- Place your central value proposition in the ad image, so that people will read it right as they see your ad.
- Create ads that contrast with the newsfeed
- Test different headlines and descriptions
- Five-word headline work best
Facebook for B2B Success is a 5-day course, delivered via email each day; it has a lesson followed by a task designed to encourage the student to put into place all the necessary activities to build their audience and a strong brand presence.
To learn more about or subscribe to Facebook for B2B Success: visit THIS PAGE!
Randy Mundt says
June 6, 2013 at 11:46 pmGreat article. I picked up a couple gold nuggets thank you! Keep up the fantastic work!
Cecilia says
June 7, 2013 at 10:58 amThank you Randy!
Marisa says
June 8, 2013 at 8:02 pmOn Lesson 3 and loving it! Thank you!
Cecilia says
June 8, 2013 at 8:06 pmThanks! Glad you are liking the course.
Sue says
July 8, 2013 at 2:58 pmWondering if it is applicable for retail, we are a small shop.
Boutique Arnelle
Cecilia says
July 8, 2013 at 3:09 pmIt can be. The one area where we would put a stronger emphasis is on promotions for a retail shop. Just by Facebook’s demographic, shops should do very well on this platform, whereas the “one-on-one” that social media requires most of time doesn’t fit with B2B.