Campaign: Girls Leading Tomorrow Girl Guides of Canada
Client: Girl Guides of Canada, Quebec Council
Company: The Marketing Boutique

Probably one of the most gratifying pro-bono programs we’ve worked on is the Girl Guides of Quebec Leadership Program.

This wonderful and warm volunteer staff dedicates their time to the organisation, its mission and to the young women who come to Girl Guides for friendship and connectivity while learning valuable lessons of leadership, courage and community involvement.

Our area of support included developing a promotional program to promote and re-educate their targeted audience that Girl Guides is strong, current and relevant with a solid dose of cookies and camp. We designed a year-long brand reputation program, which includes inviting the media too critical events, establishing Brand Ambassadors who will help spread the word as well as attend these events, social media program and press releases.  While the Girl Guide, Quebec Chapter provided an insightful market research report that clearly shows the positive results young girls and women gain as a Girl Guide.

To learn more about this program, visit the Girls Leading Tomorrow campaign as well as their latest press release, Girl Guides Quebec Chapter Launches “Girls Leading Tomorrow” Campaign.

Return to the Pro Bono and Social Marketing Showcase 2012

About the Author Cecilia

I am a marketing communications specialist, strategist, problem solver and founder of The Marketing Boutique. Services also include competitive analysis, public relations, content marketing to help companies reach their business goals.

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