Campaign: Sweet Talk
Client: Women In Leadership (WIL)
Company: The Marketing Boutique

Women In Leadership is a national, non-profit organization dedicated to advancing women in leadership positions.  WIL delivers innovative programming to help thousands of women across Canada.

WIL has grown to be nation-wide, present in four cities including Vancouver, Calgary, Toronto and Montreal.  WIL organizes mentorship programs, as well as a series of talks, workshops and speaker series aimed at aboriginal women, women in mining, and other audiences.

Sweet Talk is aimed at promoting its premier program as an organization, the Women in Leadership Mentorship Program.  The Marketing Boutique provided pro bono services for its Sweet Talk Charity 2012 event in Montreal, which was held this year at the Écomusée du fier monde.

At the focus of our marketing service was to develop business relationships in way of financial sponsorship as well as provide promotional development services, including social media marketing, media relations and event planning services.  The end result saw over 100 women at the event who enjoyed free wine and chocolates while taking part in a presentation about business style.

About the Author Cecilia

I am a marketing communications specialist, strategist, problem solver and founder of The Marketing Boutique. Services also include competitive analysis, public relations, content marketing to help companies reach their business goals.